Kroger Store Rollout: Custard Stand Chili Checker Program

In May, Kroger will add Custard Stand Hot Dog Chili to nearly 600 stores in 10 states!
As part of the rollout, we’re looking for “Certified Custard Stand Chili Checkers” who will visit a few stores in 10 cities below and let us know when they find America’s Tastiest chili in the refrigerated food section.
Check out our new logo and learn the waitress’s name

Our new marketing logo — the one used on social media, our website, and other marketing spots — shows Frankie the waitress with both the hot dog chili and the bowl chili.
DIY Chili “Keg” with Custard Stand Chili

Create your own chili cheese “keg” (sorta) with a lot fewer servings and you can control the spiciness.
Schnucks add Custard Stand Hot Dog Chili to 103 stores in Missouri, Illinois, and Indiana

“We’re thrilled to be in these new markets,” said Dee Cowger, co-owner of Custard Stand Chili. “We’ve already heard from new fans in the Midwest.”
130+ stores in Appalachia add Custard Stand Hot Dog Chili

Shoppers can purchase Custard Stand Hot Dog Chili in 125 Food City stores and six Super Dollar Food Center stores in eastern Kentucky and Tennessee, northern Georgia, and southwest Virginia. The rollout began Sunday, April 28, and should be in all stores soon. Click here for our Store Locator to find the one closest to […]