Alissa Clayton Becomes TikTok’s First Speaker at WV Hospitality University

Making History: Alissa Clayton Becomes TikTok’s First Speaker at WV Hospitality University! 🎉 From Webster County, WV, to the stage at West Virginia Hospitality and Travel Association’s Hospitality University, Alissa Clayton is showing the power of digital marketing for small businesses. As Director of Sales and Marketing at Custard Stand Chili, she turned TikTok into […]
Big news for Custard Stand Hot Dog Chili!

We’re honored to be featured by Google Workspace as one of 50 small businesses across the country that are making an impact! As a proud West Virginia business, we’ve always focused on delivering the best hot dog chili while growing and adapting to meet customer demand. From our small-town roots to national retailers, we continue […]
Custard Stand Featured in Commercial During the NFL’s Big Game

At Custard Stand Hot Dog Chili, we take pride in delivering the best hot dog chili, just like we’ve done for generations. As we continue to grow, we stay true to our roots while making it easier for customers nationwide to enjoy the taste of West Virginia. We’re excited to share that our journey was […]
Custard Stand Hot Dog Chili added to 300+ new stores

Walmart & independent retailers add Custard Stand Hot Dog Chili to 300+ new stores We’re rolling into Hot Dog Prime Time (aka summer) with Custard Stand Hot Dog Chili going in over 300 new stores. This expansion increases our presence in Alabama, Georgia, the Carolinas, Ohio, Pennsylvania, Kentucky, and Washington, DC. Walmart makes up most […]
Kroger Store Rollout: Custard Stand Chili Checker Program

In May, Kroger will add Custard Stand Hot Dog Chili to nearly 600 stores in 10 states!
As part of the rollout, we’re looking for “Certified Custard Stand Chili Checkers” who will visit a few stores in 10 cities below and let us know when they find America’s Tastiest chili in the refrigerated food section.
Check out our new logo and learn the waitress’s name

Our new marketing logo — the one used on social media, our website, and other marketing spots — shows Frankie the waitress with both the hot dog chili and the bowl chili.
DIY Chili “Keg” with Custard Stand Chili

Create your own chili cheese “keg” (sorta) with a lot fewer servings and you can control the spiciness.
Schnucks add Custard Stand Hot Dog Chili to 103 stores in Missouri, Illinois, and Indiana

“We’re thrilled to be in these new markets,” said Dee Cowger, co-owner of Custard Stand Chili. “We’ve already heard from new fans in the Midwest.”
130+ stores in Appalachia add Custard Stand Hot Dog Chili

Shoppers can purchase Custard Stand Hot Dog Chili in 125 Food City stores and six Super Dollar Food Center stores in eastern Kentucky and Tennessee, northern Georgia, and southwest Virginia. The rollout began Sunday, April 28, and should be in all stores soon. Click here for our Store Locator to find the one closest to […]