Dee and Angie Cowger continued a family tradition and opened The Custard Stand in 1991 as a take-out dairy bar in Webster Springs, West Virginia. The Cowgers used a century-old recipe created by Angie’s grandfather as the chili for the hot dogs.
For years, customers repeatedly asked where they could buy Custard Stand Hot Dog Chili. In 2003, the Cowgers, long-time entrepreneurs, converted the three-bay car wash behind the restaurant into a USDA-approved production facility and launched Custard Stand Food Products, their second business.
In February 2016, the Cowgers pitched the hot dog chili and chili soup on ABC’s award-winning reality show, SHARK TANK. While the Cowgers didn’t get a deal, the exposure, dramatically increased retail and online sales. Billionaire Mark Cuban said the couple is living proof of the American Dream.
Over the years, the Cowgers, their three children, and other family members visited stores, festivals, and consumer shows to hand out samples of America’s Tastiest chili and talk to people about the product. The family proudly promotes the values of homemade taste, quality, and consistency.
Custard Stand Hot Dog Chili is available at Kroger, Sam’s Club, Wal-Mart, IGA, Schnucks, along with smaller chains and independent grocery stores, in more than 18 states. (Find a retailer near you.) It can be ordered online and shipped in two days to most of the U.S. for a flat-rate fee.
In 2010, the Cowgers introduced Custard Stand Chili Soup with Beef and Beans, a more traditional bowl chili. Dee created the recipe for this favorite. It is available for sale at The Custard Stand restaurants, Target in Charleston, WV, and online.
Custard Stand Chili is the Official Chili of WVU Athletics and served at West Virginia University football, basketball, baseball, and soccer games. We also sponsor world champion lumberjack Jason Lentz, who lives in Diana, WV, and eats regularly at The Custard Stand in Webster Springs.
Our hot dog chili can be found topping hot dogs, fries, nachos, and more at restaurants, convenience stores, concession stands, and more across the U.S.
The second restaurant, The Custard Stand-Flatwoods, opened in early 2009 in Flatwoods, WV. The Cowgers have since sold it to their daughter, Alissa Clayton, and her husband, Seth.