Making History: Alissa Clayton Becomes TikTok’s First Speaker at WV Hospitality University! 🎉
From Webster County, WV, to the stage at West Virginia Hospitality and Travel Association’s Hospitality University, Alissa Clayton is showing the power of digital marketing for small businesses. As Director of Sales and Marketing at Custard Stand Chili, she turned TikTok into more than just a social media tool—it became a game-changer for her family’s business and their future.
Her success story caught the attention of TikTok’s Impact Team, leading to an incredible opportunity: Alissa became the first-ever speaker for TikTok at the event! She shared how TikTok helped Custard Stand grow, but also how it directly impacted her family, allowing her husband to leave his federal job and work full-time in their business.
What started as simple videos about West Virginia life turned into a platform that brought national visibility to Custard Stand Chili. Now, Alissa is working to connect with other small businesses, content creators, and even policymakers to explore how social media can fuel rural economies.
We couldn’t be prouder! Congrats, Alissa, on representing Custard Stand Chili and West Virginia’s small businesses on such a big stage.
#SmallBusiness #WestVirginia #TikTokForBusiness #CustardStandChili #SocialMediaMarketing
