Our Story

Dee and Angie Cowger continued a family tradition and opened The Custard Stand in 1991 as a take-out dairy bar in Webster Springs, West Virginia. The Cowgers used a century-old recipe created by Angie’s grandfather as the chili for the hot dogs.

For more than a decade, customers repeatedly asked where they could buy Custard Stand Hot Dog Chili. In 2003, the Cowgers, who are long-time entrepreneurs, converted the three-bay car wash behind the restaurant into a USDA-approved production facility and launched Custard Stand Food Products, their second business.

In February 2016, the Cowgers pitched the hot dog chili and chili soup on ABC’s award-winning reality show, SHARK TANK. While the Cowgers didn’t get a deal, the exposure and praise from the SHARKS dramatically increased retail and online sales. Billionaire Mark Cuban said the couple is living proof of the American Dream.

Over the years, the Cowgers, their three children, and other family members visited stores, festivals and consumer shows to hand out samples of America’s Tastiest chili and talk to people about the product. The family proudly promotes the values of homemade taste, quality, and consistency.

Custard Stand Hot Dog Chili is available at Kroger, Sam’s Club, Wal-Mart, IGA, along with smaller chains and independent grocery stores, in more than 18 states. (Find a retailer near you.) It can be ordered online and shipped in two days to most of the U.S. for a flat rate fee.

Custard Stand Chili is the Official Chili of WVU Athletics and served by at West Virginia University football, basketball, baseball and soccer games. We are the chili of choice for WV Black Bears in Morgantown (a Pittsburgh Pirates minor league baseball team). And we sponsor world champion Jason Lentz, who lives in Diana, WV, and eats regularly at The Custard Stand in Webster Springs.

Our chili can be found topping hot dogs, fries, nachos and more at restaurants, convenience stores, concession stands and more across the U.S.

The second restaurant, The Custard Stand Flatwoods, opened in early 2009 in Flatwoods, WV, and have since sold it to their daughter, Alissa Clayton, and her husband, Seth. There a franchise of The Custard Stand in Danville, WV. For more information on franchises,  please fill out our franchise information request form.

In 2010, the Cowgers introduced Custard Stand Chili Soup with Beef and Beans, a more traditional bowl chili. It is available at The Custard Stand restaurants, Target in Charleston, WV, and online.